Objective+21


 * Objective 21: Work with the news media to have a school program featured and develop a set of principles for assessing effectiveness.**

I keep an updated web page dedicated to the Boy's Basketball team that includes bios of the coaches and players as well as up to date scores and stats. Twitter provides an easy way to follow and keep in touch with local journalists for the reporting of scores and updates on games. It is the responsibility of a school administrator to make contacts with the media and let the community know what events are taking place at the school. The community will be much more likely to support John Battle if it has a positive image with the media. This will benefit both students and athletic programs.
 * Date || Time started || Time ended || Number of hours || Description of activities ||
 * 01/04/12 ||= 9:30 PM ||= 10:00 PM ||= .5 || Contacted the Bristol Herald Courier and WCYB regarding JSB Basketball stats and scores. ||
 * 09/08/12 ||= 8:00 AM ||= 10:00 AM ||= 2 || Compiled reflections and principles for assessing effectiveness. ||
 * Reflections and learning |||||||| I have worked with the Bristol Herald Courier and WCYB over the last 3 years reporting scores and statistics for the JSB Boy's Basketball program.

__Principles for assessing effectiveness with working with the media__ 1. Always maintain an open, two-way communication. 2. The information that is released by the media should be accurate. 3. Be cautious about quotes and who the media is allowed to contact when their stories pertain to the school. 4. If a negative story is going to be released about the school the media should contact the principal first to get our school's perspective on the event. 5. The principal and the school are going to be as cooperative as possible with the local media. We want the newspaper to promote our school in a positive manner. || [|JSB Boys Varsity Basketball Webpage]
 * Reading(s) |||||||| Strike, K. A. (2007). //Ethical leadership in schools: Creating community in an environment of accountability//. Thousand Oaks: Corwin Press. ||

[|John Battle upsets Virginia High]